NINETY MINUTES
Influence Discovery Session
Influence is almost never where an industry has learned to look for it. Ninety minutes to find where yours actually sits, and what it is already doing that nobody has priced.
$1,500 · CREDITED FORWARD
HOW IT WORKS
BEFORE
You send what you have. Your site, your channels, and anything you have signed or agreed to. Then I go and look, at what you sent and at everything else I can find. You have looked at all of it already. I will be looking at the same material and seeing a different thing. That is the lens, and it is the whole job. I arrive having already done the work, so the ninety minutes goes on what I found rather than on questions you could have answered by email.
THE SESSION
Ninety minutes, one call. We start by identifying where your influence already lives, and who is earning from it. Then we get into how the creator economy really works. How talent gets packaged and positioned, how deals are priced and structured, how usage works and what you are granting every time you hand over an image. Then all of that against your business. What is worth capitalizing on, what can genuinely be commercialized, and where content belongs in what you are actually building. Most of what I know came from outside weddings, on both sides of these deals, which is the only reason any of it is useful here.
AFTER
A written diagnostic. Where your influence sits, specifically. Who is already earning from it. What you are granting that has never been priced. Where it could travel next, and which rooms it belongs in. And the first thing I would do about it.
WHO THIS IS FOR
You suspect your business carries influence and cannot say exactly where it sits. Brands repost you and tag you, and nobody has ever attached a number to any of it. Your work turns up in other people's marketing and you have never worked out how much of it there is or who is benefiting. You are being asked for content, access or rates, and you are guessing. You want to know what you have before you negotiate anything.
WHO IT ISN'T FOR
If your work is already running somewhere you did not agree to, that is a Valuation to establish what the usage is worth and a Negotiation to go and collect it. If there is a deal on the table this week, the same. If you need language drafted, a legal opinion or a claim made, you need a lawyer. Reading an agreement for what you are commercially granting is a Valuation, and that one is mine. If you want press and placement, you need a publicist, and the good ones are worth it. If you want someone running your channels, you need a social media manager. If you want a bigger following, that is perceived influence. I don't grow those. I work on the influence you already have, and the numbers sometimes move as a result, rather than the other way around.
If it isn't the right fit, I'll say so and tell you what would be.
Brands, houses and destinations usually start somewhere else. If you are buying influence rather than holding it, that is Campaign Architecture or Negotiation, and the fastest route is to get in touch directly.