Hands holding and arranging shells and found objects on a sunlit beach

FROST SESSIONS

Find the influence.

It begins with a conversation.

Bring us the question. Through conversation, we explore where the influence lives, why it matters and what it could make possible.

ADVISORY · WORKSHOPS · SPEAKING · COLLABORATION

WHERE INFLUENCE LIVES

The influence may live beyond where you’re looking. Your answer may be there too.

Three Lenses

INDUSTRY · MARKET · HUMAN

Hand-drawn napkin diagram mapping where influence lives — creator, retailer, customer, city, institution, community, ritual and transition

WAYS TO ENGAGE FROST & CO.

01

Private Advisory

Focused conversations around your business, audience or next chapter—with a written perspective on the influence at play and its implications for your decisions.

FOUR PRIVATE SESSIONS · WRITTEN POINT OF VIEW · VIRTUAL OR IN PERSON

02

Team Advisory & Workshops

A shared space for teams to examine assumptions, connect perspectives and understand the influence shaping their next decision.

THREE-MONTH ENGAGEMENT · ON-SITE AND VIRTUAL

03

Speaking & Briefings

Ashley Powell explores how human transitions reshape influence and connect markets—drawing on Life Chapter Marketing™ and experience inside weddings as Frost’s first laboratory.

KEYNOTES · INSTITUTIONAL BRIEFINGS · EXECUTIVE EDUCATION

04

Agency Collaboration

Specialist influence strategy and Life Chapter Marketing™ insight for PR, talent and creative agencies navigating a client’s audience, positioning or market opportunity.

SCOPED ADVISORY · BEHIND THE SCENES OR ALONGSIDE THE TEAM

A LENS FORMED IN PRACTICE

Across markets, systems and rooms.

BEYOND THE EXPECTED MARKET

“Ashley was instrumental in guiding me away from what would have been a safe, predictable, regionally limiting rebrand to a much more unique, clever and potentially international rebrand.”

KELLY STROBURG

Founder & Publisher, Nearlywed

INSIDE AN EMERGING MARKET

“With my insights on the platform and Ashley’s ambition to unlock more within the bridal industry, we quickly realized the untapped potential in wedding content on YouTube—something that has since proven to be a valuable growth area.”

HAYLEY ROSE DANICK

Creator Acquisition, YouTube

UPSTREAM OF MARKETING

“She possesses extensive knowledge in both domestic and overseas manufacturing, product life-cycles, social strategies and 360 branding. Most importantly, she has a holistic understanding of the business side—developing tactics and creative campaigns that focus on business objectives and ROI.”

KEVIN ZINNIEL

Former Collaborator

From an earlier chapter of Ashley’s career.

ACROSS THE ROOM

“Ashley brought extraordinary energy to the DWP Congress. Her incredible contribution helped make the event a spectacular success, and her support meant so much to our entire team.”

MEGHA ALAWADHI

DWP Congress

BEGIN WITH FROST & CO.

What should we talk about?

Ready to explore what we could create around your influence?