Connecting the influence around weddings to a girl’s right to choose her own.

Ambassador programs grow by adding names, and every name added makes the title worth a little less. A residency is held by one creator at a time. That exclusivity made the role something a creator earned, a distinction that carried its own opportunities and exposure, and it gave VOW a single, credible voice rather than a roster.

Frost designed it as a repeatable format: a defined term, a defined purpose and a role each new resident could step into.

The first resident needed to speak to people already planning weddings. The professional identity of Lauren Ladouceur, known as Plan With Laur, was built in weddings, so she could introduce VOW’s mission to an audience in the middle of one of life’s most visible choices.

Her six-month residency, launched in July 2024, used the formats her audience already trusted: short-form video, behind-the-scenes wedding content and interviews showing couples, vendors and wedding professionals how to build giving into their celebrations.

The residency was designed so that everyone involved gained something they couldn’t reach alone. VOW gained Plan With Laur’s audience and the trust that came with it. VOW Pro’s wedding professionals, already supporting the cause, gained access to that same audience. And Lauren gained the distinction of the role.

Influence moved in many directions at once, and all of it pointed toward the same cause.

Ashley Powell served personally on VOW for Girls’ advisory board, a role separate from the program work. Lauren was represented by SEA MGMNT. The program design went beyond the scope of representation, and it is the work Frost & Co. was built to do. Each relationship was kept distinct, so the program could be judged on its purpose alone.