The Circuit
Industry × Market
Ecosystem Level
Opening the industry’s rooms to a new kind of influence.
Since 2021, Frost has brought bridal influencers into rooms that had no category for them: fashion weeks, wholesale markets, award stages and media, across North America, Europe and the Middle East.
Institutional Strategy & Industry Partnerships · Frost & Co.
Each star is a city where Frost opened a room to creator influence.
New York, USA
New York Bridal Fashion Week · 2022 onward
The Fringe Collective
Mélange de Blanc
One Fine Day
Barcelona, Spain
Barcelona Bridal Fashion Week · 2022–2025
Essen, Germany
European Bridal Week · 2023–2025
Milan, Italy
Sì Sposaitalia · 2021
Ireland
Engage! Summit · 2022
Aqaba, Jordan
DWP Congress
Chicago, USA
National Bridal Market
Atlanta, USA
ANDMORE
Las Vegas, USA
ANDMORE
Lexington, Kentucky, USA
The Lexington Wedding Expo
Martha’s Vineyard, USA
Weddings & Events Conference
13
Rooms
11
Cities
3
Continents
Perspective
Frost spent years arguing that bridal needed to make room for creators, and the industry did. Now creators sit in front rows, walk runways and win awards. Having opened those rooms, Frost sees the next question clearly: not whether creators belong, but why this person, in this room, now, and what should move because they were there.